Buchan is working with GURNER™ Group on the renewal of Melbourne’s iconic Jam Factory, collaborating with Skidmore, Owings & Merrill (SOM) and Gurner Design House on a $4 billion vision to create Melbourne’s new cultural heart.

The vision brings together hospitality, retail, entertainment and wellness experiences, anchored by a village square and connected by a network of laneways and public spaces.

The 20,000 sqm precinct will feature two major hotels, one of which will be an international luxury hotel brand that has never previously operated in Australia.