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Laraine Sperling

Head of Strategy and Marketing


Sydney
Gadigal Country


laraine.sperling@buchan.au

About

I am focused on developing business opportunity, growth and experience for our talented Buchan team. As one of the custodians of the Buchan brand, I am proud of our history over 130 years and importantly, ensuring what we do, results in architecture that communities embrace and enjoy.

Laraine leads Buchan’s Strategy and Marketing across the group globally.

Her experience spans multi-disciplinary, international design firms. In addition, her experience working client-side with mixed use global developers, has honed a strong appreciation of ensuring client expectations are met.

Laraine has been involved across activities with: the Australian Institute of Architects (AIA), Association of Consulting Architects (ACA), National Association of Women in Construction (NAWIC), Parlour and Sydney Universities, as an invited Guest Lecturer at University of Technology Sydney, University of Sydney and the Asialink program at University of Melbourne.  In addition she has been an active member of varied committees for the Property Council of Australia and is currently involved with the PCA National Mentoring Program.

Laraine is passionate about design excellence, building business opportunity, collaboration with like-minded people and enabling new thinking.