“The narrative is a framework that becomes the ‘north point’”. It’s a story that guides design decision-making and, importantly, aligns all stakeholders with a vision everyone can champion. After all, who doesn’t love a good story?” Dong Uong said.

“The project narrative sits alongside the contextual considerations that underpin all design briefs. Think of the narrative as an opening paragraph. It sets the scene for the story to unfold and build depth through the layering of form and spatial qualities; materials, texture and colour; interior design and details; and landscaping.”

In his commentary Dong shares examples of Buchan projects that demonstrate how co-created narratives can benefit design teams, consultants and clients alike, including the story behind Buchan’s design for the Australia Pavilion at Expo25 in Osaka, Biyal-a Armstrong Creek Library and Community Hub, and Melbourne Walk.

Read the full story here: Buchan – Importance of project narrative | IndesignLive

📷 Jes Lindsay