Hospitality Sector Lead Hayden Djakic joined Juliet Ashworth, Joe Stella and Rebecca King at NoVacancy to talk about how storytelling and placemaking give hospitality spaces their personality.

“In a market where guests can stay anywhere, personality is what makes them choose you. It starts with the right location, a story that fits the brand, and a clear understanding of who’s actually staying. When those three line up and the story runs from the street right through to the guest room, you create an experience people remember, talk about and come back to. This is what drives long-term value for owners.” – Hayden Djakic

Thank you to Juliet, Joe and Rebecca for generously sharing their experiences, and to everyone who joined the conversation.